[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2026\/01\/13\/inflation-cpc-google-ads-2004-2025\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2026\/01\/13\/inflation-cpc-google-ads-2004-2025\/","headline":"Le jour o\u00f9 le clic a compris sa valeur","name":"Le jour o\u00f9 le clic a compris sa valeur","description":"Mon grand-p\u00e8re me parlait souvent d\u2019un temps o\u00f9 l\u2019essence co\u00fbtait moins de 20 cents le litre. Et il n\u2019\u00e9tait pas nostalgique. Il \u00e9tait outr\u00e9.Les bonbons co\u00fbtaient un cent.Les bouteilles de Pepsi de 2 litres, moins de 50 cents.Et selon lui, tout allait tr\u00e8s clairement dans la mauvaise direction depuis ce jour-l\u00e0.Moi, je l\u2019\u00e9coutais.Pour la milli\u00e8me fois.Avec respect, bien s\u00fbr.Et avec un certain plaisir aussi.J\u2019aimais qu\u2019il me raconte comment c\u2019\u00e9tait, dans \u00ab son temps \u00bb.Aujourd\u2019hui, c\u2019est \u00e0 mon tour de raconter une histoire qui semble venir d\u2019un autre si\u00e8cle.En 2004, quand j\u2019ai commenc\u00e9 \u00e0 travailler en agence, chez feu Marketel,un clic sur Google Ads co\u00fbtait en moyenne 0,39 $ au Canada.Un clic \u00e0 39\u00a2Un clic l\u00e9ger. Presque timide.Un clic qui n\u2019avait pas encore compris sa valeur.Vingt ans plus tard, ce m\u00eame clic se prom\u00e8ne autour de 5,10 $.Dans certaines industries, il se permet m\u00eame de d\u00e9passer les 20$ sans s\u2019excuser, sans regarder en arri\u00e8re.Ce n\u2019est pas le clic qui est devenu cher.C\u2019est nous qui lui avons appris qu\u2019il pouvait l\u2019\u00eatre.Et comme pour l\u2019essence, on continue d\u2019en acheter,en soupirant un peu plus fort chaque ann\u00e9e,en promettant qu\u2019on regardera des alternatives\u2026 plus tard.Alors je me pose une question toute simple, presque na\u00efve :\u00e0 partir de quel prix va-t-on commencer \u00e0 chercher s\u00e9rieusement autre chose ?\u00c0 partir de quand le CPC deviendra-t-il ce moment pr\u00e9ciso\u00f9 l\u2019on r\u00e9alise que la d\u00e9pendance co\u00fbte plus cher que le changement ?Parce qu\u2019en marketing, comme dans la vie,la vraie question n\u2019est jamais le prix.C\u2019est le moment o\u00f9 l\u2019on d\u00e9cide de faire autrement.","datePublished":"2026-01-13","dateModified":"2026-01-13","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2026\/01\/Petro-Google-Ads-CPC-Canada.jpg","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2026\/01\/Petro-Google-Ads-CPC-Canada.jpg","height":736,"width":1074},"url":"https:\/\/www.manuristrategies.com\/blog\/2026\/01\/13\/inflation-cpc-google-ads-2004-2025\/","about":["General"],"wordCount":306},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2026","item":"https:\/\/www.manuristrategies.com\/blog\/\/2026\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.manuristrategies.com\/blog\/\/2026\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"13","item":"https:\/\/www.manuristrategies.com\/blog\/\/2026\/\/01\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Le jour o\u00f9 le clic a compris sa valeur","item":"https:\/\/www.manuristrategies.com\/blog\/2026\/01\/13\/inflation-cpc-google-ads-2004-2025\/#breadcrumbitem"}]}]