[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2015\/05\/08\/espresso-allonge-dear-toronto-advertising-people\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2015\/05\/08\/espresso-allonge-dear-toronto-advertising-people\/","headline":"Espresso Allong\u00e9 – Dear Toronto Advertising People","name":"Espresso Allong\u00e9 – Dear Toronto Advertising People","description":"Pour l’Espresso Allong\u00e9 de la semaine, je vous partage ce billet de Christiane Rochon\u00a0visant \u00e0 sensibiliser les agences de Toronto \u00e0 l’importance de consulter des gens d’ici (Qu\u00e9bec) quand vient le temps de concevoir (et valider) des concepts publicitaires qui seront diffus\u00e9s \u00e0 travers le Canada et qui ne pourraient pas bien s’adapter au Qu\u00e9bec.\u00a0Ce billet est une vraie perle ! Visionnez le bel exemple de\u00a0Heinz Canada cit\u00e9 par Christiane Rochon. Comparaison avec sa version anglo (version originale) L\u2019Espresso Allong\u00e9, la pause d\u00e9tente publicitaire du vendredi qui saura vous divertir, vous \u00e9mouvoir ou vous troubler, mais vous fera peut-\u00eatre d\u00e9couvrir certaines nouveaut\u00e9s ou vous rappeler quelques souvenirs.","datePublished":"2015-05-08","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2015\/05\/08\/espresso-allonge-dear-toronto-advertising-people\/","about":["Espresso Allong\u00e9"],"wordCount":122},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2015","item":"https:\/\/www.manuristrategies.com\/blog\/\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2015\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"08","item":"https:\/\/www.manuristrategies.com\/blog\/\/2015\/\/05\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Espresso Allong\u00e9 – Dear Toronto Advertising People","item":"https:\/\/www.manuristrategies.com\/blog\/2015\/05\/08\/espresso-allonge-dear-toronto-advertising-people\/#breadcrumbitem"}]}]