[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2014\/05\/23\/espresso-allonge-jumbo-supermarkets\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2014\/05\/23\/espresso-allonge-jumbo-supermarkets\/","headline":"Espresso Allong\u00e9 – Jumbo Supermarkets","name":"Espresso Allong\u00e9 – Jumbo Supermarkets","description":"Voici l’Espresso Allong\u00e9 de la semaine, une \u00e9clatante publicit\u00e9 partisane des Supermarch\u00e9s Jumbo qui profite de la Coupe du Monde qui se tiendra prochainement au Br\u00e9sil pour lancer une campagne publicitaire qui inclura un spot de ni plus ni moins de 3 minutes. Dans le cadre de cette campagne, Jumbo s’est associ\u00e9e avec le c\u00e9l\u00e8bre styliste Roy Donders pour concevoir un uniforme (juichpak) \u00e0 effigie de l’\u00e9quipe de soccer des Pays-Bas qui sera uniquement en ventes chez Jumbo. Pour nous inciter \u00e0 fredonner le tout pour les prochaines semaines, la chaine de supermarch\u00e9s s’est associ\u00e9e avec le chanteur Ren\u00e9 Froger\u00a0 pour immortaliser la campagne. La question du jour: \u00c0 quand une campagne similaire pour les Canadiens de Montr\u00e9al et Walmart ?! CR\u00c9DITS Titre: We give them their thunder Client: Jumbo (Matthijs Moeken, Sander Hoefnagels Tom Refers) Agence: Alfred International Dur\u00e9e: 180 secondes L\u2019Espresso Allong\u00e9, la pause d\u00e9tente publicitaire du vendredi qui saura vous divertir, vous \u00e9mouvoir ou vous troubler, mais vous fera peut-\u00eatre d\u00e9couvrir certaines nouveaut\u00e9s ou vous rappeler quelques souvenirs.","datePublished":"2014-05-23","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2014\/05\/23\/espresso-allonge-jumbo-supermarkets\/","about":["Espresso Allong\u00e9"],"wordCount":188},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2014","item":"https:\/\/www.manuristrategies.com\/blog\/\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2014\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"23","item":"https:\/\/www.manuristrategies.com\/blog\/\/2014\/\/05\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Espresso Allong\u00e9 – Jumbo Supermarkets","item":"https:\/\/www.manuristrategies.com\/blog\/2014\/05\/23\/espresso-allonge-jumbo-supermarkets\/#breadcrumbitem"}]}]