[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2014\/04\/14\/autorite-des-marches-financiers-nouvelle-campagne\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2014\/04\/14\/autorite-des-marches-financiers-nouvelle-campagne\/","headline":"Autorit\u00e9 des march\u00e9s financiers – Nouvelle campagne Espresso M\u00e9dia","name":"Autorit\u00e9 des march\u00e9s financiers – Nouvelle campagne Espresso M\u00e9dia","description":"L’agence CART1ER et Espresso M\u00e9dia signent la nouvelle campagne num\u00e9rique de l\u2019Autorit\u00e9 des march\u00e9s financiers (AMF) sensibilisant les \u00e9pargnants qu\u00e9b\u00e9cois \u00e0 l\u2019existence de l\u2019assurance-d\u00e9p\u00f4ts\u00a0: une protection offerte par l\u2019AMF qui garantit les d\u00e9p\u00f4ts faits dans les institutions inscrites en vertu de la Loi sur l\u2019assurance-d\u00e9p\u00f4ts jusqu\u2019\u00e0 100\u00a0000 $. \u00ab\u00a0L\u2019assurance-d\u00e9p\u00f4ts permet d\u2019accro\u00eetre la confiance des d\u00e9posants envers leur institution financi\u00e8re en prot\u00e9geant les d\u00e9p\u00f4ts et en favorisant la stabilit\u00e9 du syst\u00e8me financier\u00a0\u00bb, explique Julien Reid, Directeur principal de l\u2019encadrement des institutions financi\u00e8res et de l\u2019assurance d\u00e9p\u00f4ts, \u00e0 l\u2019Autorit\u00e9 des march\u00e9s financiers. Cette campagne num\u00e9rique exploite des formats web (forte dominance sur les principaux portails) et un cr\u00e9atif (interaction surprise de type \u00ab\u00a0bouffe-curseur\u00a0\u00bb) qui met efficacement l\u2019emphase sur le message \u00ab\u00a0protection\u00a0\u00bb de l\u2019annonceur.\u00a0Lanc\u00e9e le 24 mars dernier, la campagne, 2e collaboration entre l\u2019agence et l\u2019AMF depuis l\u2019obtention du compte, sera d\u00e9ploy\u00e9e jusqu\u2019au 20 avril prochain (4 semaines).       CR\u00c9DITS Annonceur\u00a0: Autorit\u00e9 des march\u00e9s financiers Agence\u00a0: CART1ER M\u00e9dia : Espresso M\u00e9dia – Yannick Manuri","datePublished":"2014-04-14","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2014\/04\/14\/autorite-des-marches-financiers-nouvelle-campagne\/","about":["Marketing Web"],"wordCount":208},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2014","item":"https:\/\/www.manuristrategies.com\/blog\/\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.manuristrategies.com\/blog\/\/2014\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"14","item":"https:\/\/www.manuristrategies.com\/blog\/\/2014\/\/04\/\/14\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Autorit\u00e9 des march\u00e9s financiers – Nouvelle campagne Espresso M\u00e9dia","item":"https:\/\/www.manuristrategies.com\/blog\/2014\/04\/14\/autorite-des-marches-financiers-nouvelle-campagne\/#breadcrumbitem"}]}]