[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2013\/05\/10\/espresso-allonge-mountain-dew-pulls-most-racist-commercial-in-history\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2013\/05\/10\/espresso-allonge-mountain-dew-pulls-most-racist-commercial-in-history\/","headline":"Espresso Allong\u00e9 – Mountain Dew Pulls ‘Most Racist Commercial in History’","name":"Espresso Allong\u00e9 – Mountain Dew Pulls ‘Most Racist Commercial in History’","description":"C\u2019est d\u00e9j\u00e0 vendredi et comme chaque vendredi, voici l\u2019Espresso Allong\u00e9, la pause d\u00e9tente publicitaire qui saura vous divertir, vous \u00e9mouvoir ou vous troubler, mais vous fera peut-\u00eatre d\u00e9couvrir certaines nouveaut\u00e9s ou vous rappeler quelques souvenirs. Cette semaine, je vous partage une publicit\u00e9 de Mountain Dew qui a fait coul\u00e9 beaucoup d’encre. PepsiCo a annonc\u00e9 le retrait d\u2019une de ses publicit\u00e9s pour la boisson Mountain Dew suite \u00e0 plusieurs plaintes. A juste titre, la publicit\u00e9 a \u00e9t\u00e9 jug\u00e9e raciste. Elle montre une femme sauvagement battue \u00e0 qui l\u2019on demande d\u2019identifier son agresseur. Si parmi les suspects, on trouve une ch\u00e8vre des montagnes, Felicia, ici symbole de la marque, tous les autres suspects sont africains-am\u00e9ricains, ce qui a cr\u00e9\u00e9 un v\u00e9ritable toll\u00e9. On peut toujours la retrouver ici.","datePublished":"2013-05-10","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2013\/05\/10\/espresso-allonge-mountain-dew-pulls-most-racist-commercial-in-history\/","about":["Espresso Allong\u00e9"],"wordCount":141},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2013","item":"https:\/\/www.manuristrategies.com\/blog\/\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2013\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2013\/\/05\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Espresso Allong\u00e9 – Mountain Dew Pulls ‘Most Racist Commercial in History’","item":"https:\/\/www.manuristrategies.com\/blog\/2013\/05\/10\/espresso-allonge-mountain-dew-pulls-most-racist-commercial-in-history\/#breadcrumbitem"}]}]