[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2012\/03\/06\/morvette-plutot-que-cigarette-dit-le-msss\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2012\/03\/06\/morvette-plutot-que-cigarette-dit-le-msss\/","headline":"Morvette plut\u00f4t que cigarette, dit le MSSS","name":"Morvette plut\u00f4t que cigarette, dit le MSSS","description":"Le minist\u00e8re qu\u00e9b\u00e9cois de la Sant\u00e9 et des Services sociaux (MSSS) revient avec une campagne, sign\u00e9e Cart1er, visant \u00e0 pr\u00e9venir l’initiation au tabagisme chez les 11-14 ans. Toujours sous la ligne \u00ab Il n’y a rien de plus d\u00e9gueu qu’une cigarette \u00bb, l’offensive est en continuit\u00e9 avec la plateforme lanc\u00e9e l’an dernier. Elle se d\u00e9cline en messages \u00e0 la t\u00e9l\u00e9 et redirige les jeunes sur la page Facebook de l’initiative, o\u00f9 on leur propose de r\u00e9pliquer avec originalit\u00e9 et humour quand on leur offre une cigarette. Pour s’outiller, ils peuvent collectionner des cartes de r\u00e9pliques, comme la \u00ab d\u00e9rince-bouche \u00bb, la \u00ab tisane \u00e0 l’haleine du matin \u00bb ou la \u00ab morvette \u00bb. Ils sont aussi invit\u00e9s \u00e0 proposer leurs propres \u00ab r\u00e9pliques d\u00e9gueux \u00bb, dont les meilleures deviendront des cartes additionnelles \u00e0 la collection. \u00ab Y a rien de plus d\u00e9gueu \u00bb a \u00e9galement renouvel\u00e9 sa commandite de l’\u00e9mission Mixmania. Annonceur : minist\u00e8re qu\u00e9b\u00e9cois de la Sant\u00e9 et des Services sociaux Agence : Cart1er Production d’agence : \u00c9lyse Bleau Maisons de production : Quatre Z\u00e9ro Un, Alt Productions R\u00e9alisation : Nicolas Monette Illustration : Zema Production Web : Alt Productions M\u00e9dias traditionnels : Vizeum M\u00e9dias interactifs : Espresso m\u00e9dia par Marc-Antoine Brouillette, \u00c9ditions Infopresse","datePublished":"2012-03-06","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2012\/03\/06\/morvette-plutot-que-cigarette-dit-le-msss\/","about":["Marketing Web"],"wordCount":225},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2012","item":"https:\/\/www.manuristrategies.com\/blog\/\/2012\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"03","item":"https:\/\/www.manuristrategies.com\/blog\/\/2012\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"06","item":"https:\/\/www.manuristrategies.com\/blog\/\/2012\/\/03\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Morvette plut\u00f4t que cigarette, dit le MSSS","item":"https:\/\/www.manuristrategies.com\/blog\/2012\/03\/06\/morvette-plutot-que-cigarette-dit-le-msss\/#breadcrumbitem"}]}]