[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2012\/02\/01\/le-yogourt-se-fait-interactif\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2012\/02\/01\/le-yogourt-se-fait-interactif\/","headline":"Le yogourt se fait interactif","name":"Le yogourt se fait interactif","description":"R\u00e9cemment, l\u2019agence Marketel a d\u00e9velopp\u00e9 une pub pour la marque Libert\u00e9 sp\u00e9cialement destin\u00e9e aux utilisateurs de tablettes \u00e9lectroniques. Selon la vid\u00e9o r\u00e9capitulative, il ne semble y avoir eu aucun incitatif ni r\u00e9compense, pourtant l\u2019usager moyen a pass\u00e9 46 secondes \u00e0 \u00abjouer\u00bb avec la pub. Je tiens \u00e0 f\u00e9liciter Marketel, mon ancien employeur d\u2019ailleurs, pour cette belle ex\u00e9cution sur un nouveau m\u00e9dia que plusieurs annonceurs et agences ignorent et\/ou boudent encore. J\u2019aurais peut-\u00eatre vu cette ex\u00e9cution sur un site tablette tel que Clin d\u2019Oeil vs Nightlife, mais bon, je n\u2019ai pas lu brief, les jeunes 18-34 ans \u00e9taient peut-\u00eatre la cible !! Lu sur Marketing QC","datePublished":"2012-02-01","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2012\/02\/01\/le-yogourt-se-fait-interactif\/","about":["Marketing Web"],"wordCount":121},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2012","item":"https:\/\/www.manuristrategies.com\/blog\/\/2012\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.manuristrategies.com\/blog\/\/2012\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"01","item":"https:\/\/www.manuristrategies.com\/blog\/\/2012\/\/02\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Le yogourt se fait interactif","item":"https:\/\/www.manuristrategies.com\/blog\/2012\/02\/01\/le-yogourt-se-fait-interactif\/#breadcrumbitem"}]}]