[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2011\/10\/31\/publicite-comportementale-opportunites-et-dangers\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2011\/10\/31\/publicite-comportementale-opportunites-et-dangers\/","headline":"Publicit\u00e9 comportementale – Opportunit\u00e9s et dangers","name":"Publicit\u00e9 comportementale – Opportunit\u00e9s et dangers","description":"Je vous partage les d\u00e9tails de ma pr\u00e9sentation de vendredi dernier (28 octobre 2011), au prestigieux Club St-James \u00e0 Montr\u00e9al, qui traitait des nombreux d\u00e9fis et opportunit\u00e9s reli\u00e9s \u00e0 la publicit\u00e9 comportementale (behavioural targeting). Les r\u00e9actions furent tr\u00e8s nombreuses ! Plus de 40 invit\u00e9s-annonceurs \u00e9taient pr\u00e9sents tels que Intact Assurances, Belairdirect, Videotron Rona, Banque Nationale Assurances, Transat, TV5, Cogeco, L\u2019Or\u00e9al, Banque Nationale, Desjardins, BMO, SocieteduVieuxPort.com et Les Restaurants McDonald du Canada Limit\u00e9e. Publicit\u00e9 comportementale – Opportunit\u00e9s et dangers","datePublished":"2011-10-31","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2011\/10\/31\/publicite-comportementale-opportunites-et-dangers\/","about":["Marketing Web"],"wordCount":86},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2011","item":"https:\/\/www.manuristrategies.com\/blog\/\/2011\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2011\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"31","item":"https:\/\/www.manuristrategies.com\/blog\/\/2011\/\/10\/\/31\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Publicit\u00e9 comportementale – Opportunit\u00e9s et dangers","item":"https:\/\/www.manuristrategies.com\/blog\/2011\/10\/31\/publicite-comportementale-opportunites-et-dangers\/#breadcrumbitem"}]}]