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Comme preuve de la croissance mobile, Schmidt a cit\u00e9 quelques statistiques relatives aux annonceurs du dernier Super Bowl: Le nombre de recherches faites pour Chrysler \u00e0 partir d\u2019un appareil mobile a bondi de 102 fois pendant la partie, contre seulement 48 fois pour les recherches sur un ordinateur de table. Et le nombre de recherches mobiles pour l\u2019annonceur GoDaddy a quant \u00e0 lui bondi de 315 fois, contre 38 fois sur les ordinateurs de table. Schmidt a \u00e9galement avanc\u00e9 que 78% des propri\u00e9taires de Smartphone utilisent leurs t\u00e9l\u00e9phones pendant leur s\u00e9ance de magasinage. \u00abC’est l’avenir et tout le monde va s’adapter\u00bb, a d\u00e9clar\u00e9 Schmidt. \u00abLa technologie a finalement rattrap\u00e9 les promesses que nous avons parl\u00e9 pendant si longtemps\u00a0\u00bb, a d\u00e9clar\u00e9 Schmidt. Il a pr\u00e9dit que la publicit\u00e9 par affichage sur le web pourrait frapper 200 milliards de dollars de chiffres d’affaires, mais il a refus\u00e9 de dire quand cette \u00e9tape sera atteinte. La publicit\u00e9 Internet par affichage est actuellement une entreprise de 17 milliards de dollars au niveau mondial. La part de Google est d’environ 2,5 milliards par an.     Traduction libre de Mashable","datePublished":"2011-07-07","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2011\/07\/07\/mobile-croit-plus-vite-que-toutes-nos-previsions\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=O_pw_CeWSBg#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=O_pw_CeWSBg","name":"Eric Schmidt Delivers the opening keynote at the 2011 IAB Annual Leadership Meeting","description":"Eric Schmidt, CEO and Chairman of the Board, Google, shares his vision for technology, mobile, advertising, the world and beyond.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/O_pw_CeWSBg\/default.jpg","https:\/\/i.ytimg.com\/vi\/O_pw_CeWSBg\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/O_pw_CeWSBg\/hqdefault.jpg"],"uploadDate":"2011-02-28T04:48:16+00:00","duration":"PT8M19S","embedUrl":"https:\/\/www.youtube.com\/embed\/O_pw_CeWSBg","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCtwZRcM1fPKWmeaKWzD0bdA#Organization","url":"https:\/\/www.youtube.com\/channel\/UCtwZRcM1fPKWmeaKWzD0bdA","name":"IAB - Interactive Advertising Bureau","description":"Welcome to IAB! 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