[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2011\/02\/23\/industrie-automobile-et-les-reseaux-sociaux\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2011\/02\/23\/industrie-automobile-et-les-reseaux-sociaux\/","headline":"L\u2019industrie automobile et les r\u00e9seaux sociaux","name":"L\u2019industrie automobile et les r\u00e9seaux sociaux","description":"Honn\u00eatement, je trouve qu\u2019on ambitionne beaucoup sur le r\u00f4le des marques dans les m\u00e9dias sociaux, mais bon\u2026 les annonceurs aiment \u00e7a \u00eatre \u00e0 la mode. On ne sait pourquoi on veut y \u00eatre, mais faut y \u00eatre ! Cela \u00e9tant dit, pendant que nous sommes tous en train de comprendre et exp\u00e9rimenter pourquoi et comment utiliser les m\u00e9dias sociaux,  la cat\u00e9gorie automobile est particuli\u00e8rement active dans ce domaine. Cette industrie est reconnue pour ses publicit\u00e9s t\u00e9l\u00e9vis\u00e9es fastueuses et pour avoir les poches profondes, mais les m\u00e9dias sociaux ne s\u2019ach\u00e8tent pas, l\u2019argent n\u2019a aucune valeur (ou presque), on doit gagner la confiance et l\u2019int\u00e9r\u00eat des gens!  Alors, comment ces grands constructeurs automobiles se d\u00e9brouillent dans ce nouveau domaine? Le magazine web Mashable a r\u00e9cemment lanc\u00e9 un dossier sur le sujet. Je vous invite \u00e0 aller sur leur site, d\u2019autres informations tr\u00e8s int\u00e9ressantes sont disponibles. HONDA FORD TOYOTA CHRYSLER GM","datePublished":"2011-02-23","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2011\/02\/23\/industrie-automobile-et-les-reseaux-sociaux\/","about":["Marketing Web"],"wordCount":170},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2011","item":"https:\/\/www.manuristrategies.com\/blog\/\/2011\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.manuristrategies.com\/blog\/\/2011\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"23","item":"https:\/\/www.manuristrategies.com\/blog\/\/2011\/\/02\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"L\u2019industrie automobile et les r\u00e9seaux sociaux","item":"https:\/\/www.manuristrategies.com\/blog\/2011\/02\/23\/industrie-automobile-et-les-reseaux-sociaux\/#breadcrumbitem"}]}]