[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2010\/10\/07\/blg-en-affichage\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2010\/10\/07\/blg-en-affichage\/","headline":"BLG – En affichage","name":"BLG – En affichage","description":"Nous avons le plaisir de vous annoncer aujourd’hui le lancement d’une importante campagne d’affichage dans le march\u00e9 montr\u00e9alais. L’annonceur est Borden Ladner Gervais (BLG), un des plus grands cabinets d’avocats int\u00e9gr\u00e9s au Canada. Le cabinet d\u2019avocat souhaitait une campagne pour communiquer sa position dans le march\u00e9 : le leader. Qui dit leader dit : \u00ab go big or go home \u00bb et gr\u00e2ce \u00e0 notre partenaire Cart1er Communication, cette campagne sera d\u00e9ploy\u00e9e en affichage ext\u00e9rieur (super panneaux et panneaux-affiches) dans des secteurs strat\u00e9giques de la r\u00e9gion de Montr\u00e9al, avec une forte concentration du centre-ville pour rejoindre la communaut\u00e9 d\u2019affaires. La campagne, qui r\u00e9v\u00e8le d\u2019ailleurs le nouveau logo du cabinet, s\u2019articule autour de quatre slogans qui r\u00e9sument l\u2019essence de l\u2019engagement de BLG envers ses clients. Voici les quatre cr\u00e9atifs qui maquilleront la ville de Montr\u00e9al dans les semaines \u00e0 suivre.","datePublished":"2010-10-07","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2010\/10\/07\/blg-en-affichage\/","about":["Marketing Web"],"wordCount":165},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2010","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"07","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/\/10\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"BLG – En affichage","item":"https:\/\/www.manuristrategies.com\/blog\/2010\/10\/07\/blg-en-affichage\/#breadcrumbitem"}]}]