[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2010\/08\/26\/fail-publicitaire-looking-for-adoption\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2010\/08\/26\/fail-publicitaire-looking-for-adoption\/","headline":"FAIL publicitaire – Looking for adoption","name":"FAIL publicitaire – Looking for adoption","description":"Au risque de me r\u00e9p\u00e9ter, je r\u00eave d\u2019une fonctionnalit\u00e9 ou d\u2019un service offert par l\u2019\u00e9diteur Web qui emp\u00eache une pub d\u2019appara\u00eetre si le contenu de la page pourrait \u00eatre dommageable pour l\u2019annonceur. Voici une autre ex\u00e9cution publicitaire malencontreuse, d\u00e9nich\u00e9e par Martin Ouellette de Commun. Cette fois-ci la victime est un site Internet sp\u00e9cialis\u00e9 en renseignements reli\u00e9s \u00e0 l\u2019adoption. Le FAIL publicitaire est la banni\u00e8re \u00ab\u00a0Looking for adoption information\u00a0\u00bb qui appara\u00eet \u00e0 l\u2019int\u00e9rieur d\u2019un billet \u00e0 coeur ouvert d\u2019un parent qui partage sur un forum la mort de son enfant. Outre l\u2019aspect humain, ce qui est d\u00e9primant d\u2019un point de vue publicitaire est que l\u2019annonceur avait les outils pour \u00e9viter cette situation. La publicit\u00e9 est pouss\u00e9e par le syst\u00e8me Google, par ciblage contextuel, qui met \u00e0 la disposition des annonceurs des filtres \u00ab\u00a0n\u00e9gatifs\u00a0\u00bb qui permettent \u00e0 ces derniers de choisir les mots-cl\u00e9s qu\u2019ils aimeraient exclure dans leur ciblage (ex: mort, accident, viol, etc.) afin d\u2019\u00e9viter que leurs publicit\u00e9s apparaissent \u00e0 proximit\u00e9 de contenu potentiellement probl\u00e9matique. Cela d\u00e9montre encore une fois l\u2019importance de ces filtres d\u2019analyse de contenu pour prot\u00e9ger les annonceurs (qui le veulent bien!). Voir la capture d\u2019\u00e9cran\u2026","datePublished":"2010-08-26","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2010\/08\/26\/fail-publicitaire-looking-for-adoption\/","about":["Marketing Web"],"wordCount":221},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2010","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"26","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/\/08\/\/26\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"FAIL publicitaire – Looking for adoption","item":"https:\/\/www.manuristrategies.com\/blog\/2010\/08\/26\/fail-publicitaire-looking-for-adoption\/#breadcrumbitem"}]}]