[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2010\/04\/08\/why-online-tv-will-soon-have-more-ads\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2010\/04\/08\/why-online-tv-will-soon-have-more-ads\/","headline":"Why online TV will soon have more ads","name":"Why online TV will soon have more ads","description":"C’\u00e9tait inn\u00e9vitable. Le mod\u00e8le publicitaire TV s’est d\u00e9finitivement transpos\u00e9 sur le web (how original!). \u00c0 la belle \u00e9poque, les \u00e9diteurs en recherche de nouveaux revenus pour financer leur diffusion web se sont dit "hey, on devrait diffuser des 30 secondes avant nos pubs!". Chose dites, chose faites. On s’est alors lanc\u00e9 dans pleins d’\u00e9tudes sur le format id\u00e9al. Pre-Roll ou Post-Roll ? 5, 10, 15 ou 30 secondes ? On se limitait alors \u00e0 une seule publicit\u00e9 vid\u00e9o \u00e0 chaque vid\u00e9o consomm\u00e9e. On est alors pass\u00e9 \u00e0 1 publicit\u00e9 par segment de 3 minutes ou autre forme similaire \u00e0 maintenant 4 minutes de publicit\u00e9 \u00e0 l’heure (surtout du c\u00f4t\u00e9 anglo et US). Oubliez tout cela, ce temps est r\u00e9volu. Attendez-vous dor\u00e9navant \u00e0 voir plus de 6-7 minutes de publicit\u00e9 \u00e0 l’heure ! Du moins, ce sont les conclusions d’une recherche conduite r\u00e9cemment par comScore. Il semblerait, selon cette \u00e9tude, que le sweetspot de la tol\u00e9rance publicitaire sur Internet serait autour de 7 minutes. Chose dites, chose faites\u2026 ce n’est qu’une questions de temps.  Voici une courte vid\u00e9o expliquant le tout: Source: iMediaConnection.com   Quelle est votre opinion \u00e0 ce sujet ? Avez-vous d’autres mod\u00e8les \u00e0 proposer qui seraient aussi efficace ?","datePublished":"2010-04-08","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2010\/04\/08\/why-online-tv-will-soon-have-more-ads\/","about":["Marketing Web"],"wordCount":213},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2010","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"08","item":"https:\/\/www.manuristrategies.com\/blog\/\/2010\/\/04\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Why online TV will soon have more ads","item":"https:\/\/www.manuristrategies.com\/blog\/2010\/04\/08\/why-online-tv-will-soon-have-more-ads\/#breadcrumbitem"}]}]