[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2009\/12\/03\/new-technologies-a-threat-or-an-opportunity-for-newspapers\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2009\/12\/03\/new-technologies-a-threat-or-an-opportunity-for-newspapers\/","headline":"New technologies\u2026a threat or an opportunity for newspapers?","name":"New technologies\u2026a threat or an opportunity for newspapers?","description":"Technology is evolving so fast, it is hard for some to keep up with! I can think a ton of opportunities when I imagine the possibilities technology can offer: Custom content, targeted advertising, media creativity, consumer engagement\u2026and many more! And when I say new technologies, I don\u2019t only mean the web, but also mobile phones, kindles, iPods, etc. Unfortunately, some people see new technologies solely as a threat\u2026\u00a0 I don\u2019t mean to point any fingers, but I think newspapers need to further review their business models and reflect on the opportunities technology can bring to them. First of all, as a planner, I remember having to challenge papers simply to buy anything that wasn\u2019t square or rectangular! Hard negotiations, heavy premiums, \u2018Church vs state\u2019 lectures and many many hours were put behind \u2018creativity projects\u2019. And still today, I feel that creativity in print is way behind other mediums\u2026 Secondly, from a consumer point of view: I am a news addict. But there are so many articles in a paper that I don\u2019t take the time to read. There are so many sections, so many subjects, so many pages, and so many advertisements\u2026a lot of waste really! AND not so environment friendly. \ud83d\ude41 When will newspapers be able to provide content\/advertising to me on subjects that are custom to my interests and needs? What if the actual structure, business model and personnel were too stiff and stuck to their comfort zone? I don\u2019t mean to kick newspapers while they are down, but I feel that newspapers have yet to really embrace and truly exploit the advantages that new technologies can offer. It is time to put an end to paradigms\u2026 Any suggestions? Ideas? Please share!","datePublished":"2009-12-03","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2009\/12\/03\/new-technologies-a-threat-or-an-opportunity-for-newspapers\/","about":["Marketing Web"],"wordCount":291},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2009","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"12","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"03","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/\/12\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"New technologies\u2026a threat or an opportunity for newspapers?","item":"https:\/\/www.manuristrategies.com\/blog\/2009\/12\/03\/new-technologies-a-threat-or-an-opportunity-for-newspapers\/#breadcrumbitem"}]}]