[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2009\/04\/22\/diesel-lance-son-nouveau-parfum-dans-les-jeux-videos\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2009\/04\/22\/diesel-lance-son-nouveau-parfum-dans-les-jeux-videos\/","headline":"Diesel lance son nouveau parfum dans les jeux vid\u00e9os","name":"Diesel lance son nouveau parfum dans les jeux vid\u00e9os","description":"Enfin un annonceur qui a des couilles et qui accepte que personne ne cliquera sur sa pub ! Pour le lancement de son nouveau parfum aupr\u00e8s des 15 \u00e0 34 ans, "Only the brave", Diesel lance une campagne d’in-game advertising (publicit\u00e9 dans les jeux vid\u00e9os), gr\u00e2ce \u00e0 laquelle ses publicit\u00e9s seront diffus\u00e9es au sein des univers de jeux vid\u00e9os de Microsoft Advertising. Cette op\u00e9ration comprend de l’affichage dans une s\u00e9lection de jeux vid\u00e9o du r\u00e9seau de sa filiale Massive (avec les jeux Need for Speed Undercover et Pro Evolution Soccer 2009), mais \u00e9galement un mini-site d\u00e9di\u00e9 au parfum au sein de l’univers Xbox Live, ainsi que des banni\u00e8res sur Windows Live Messenger. Source: JournalDuNet.com      Autres campagnes orchestr\u00e9es localement auxquelles j\u2019ai particip\u00e9 Microplay \u2013 Division jeu de Superclub Vid\u00e9otron \u2013 Via Espresso Interactif     FPLQ\u2013 Campagne L\u00e9o et Choc \u2013 Via Touch\u00e9!phd","datePublished":"2009-04-22","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2009\/04\/22\/diesel-lance-son-nouveau-parfum-dans-les-jeux-videos\/","video":[null,null],"about":["Marketing Web"],"wordCount":157},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2009","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"22","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/\/04\/\/22\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Diesel lance son nouveau parfum dans les jeux vid\u00e9os","item":"https:\/\/www.manuristrategies.com\/blog\/2009\/04\/22\/diesel-lance-son-nouveau-parfum-dans-les-jeux-videos\/#breadcrumbitem"}]}]