[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2009\/01\/06\/creativite-media-pour-gaz-metro\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2009\/01\/06\/creativite-media-pour-gaz-metro\/","headline":"Cr\u00e9ativit\u00e9 m\u00e9dia pour Gaz M\u00e9tro","name":"Cr\u00e9ativit\u00e9 m\u00e9dia pour Gaz M\u00e9tro","description":"Je suis un grand partisan de la cr\u00e9ativit\u00e9 m\u00e9dia et de l\u2019\u00e9quipe web de Touch\u00e9!phd. Que voulez-vous, je suis encore tr\u00e8s attach\u00e9 \u00e0 cette \u00e9quipe. Bref, voici un bel exemple de cr\u00e9ativit\u00e9 m\u00e9dia pour le compte de Gaz M\u00e9tro, en collaboration avec l\u2019agence de cr\u00e9ation Sidlee. L\u2019ex\u00e9cution est plut\u00f4t simpliste, mais inusit\u00e9. On y utilise un format traditionnel (bigbox) mais le texte \u00e9ditiorial entourant la banni\u00e8re devient rouge pour reproduire l\u2019effet d\u2019un chauffage Gaz M\u00e9tro sur son environnement. Cr\u00e9ativit\u00e9 m\u00e9dia interactif: Gaz M\u00e9tro .","datePublished":"2009-01-06","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2009\/01\/06\/creativite-media-pour-gaz-metro\/","video":[null,{"@type":"VideoObject","@id":"https:\/\/i.vimeocdn.com\/video\/86169983-a0b201b486b8b1e53c4e0a561ec92e3d72353f6ad3744e1dbcdef1c75ccb9c59-d_640?region=us","name":"Cr\u00e9ativit\u00e9 m\u00e9dia interactif: Gaz M\u00e9tro","description":"Ce concept \u00ab infrarouge \u00bb est d\u00e9clin\u00e9 sur Internet gr\u00e2ce \u00e0 un big box diffus\u00e9 sur le r\u00e9seau Branchez-vous. Le texte \u00e9ditorial entourant le big box devient rouge, donnant l\u2019impression que la chaleur irradie. Le concept est pouss\u00e9 encore plus loin sur Internet en y ajoutant un \u00e9l\u00e9ment d\u2019interactivit\u00e9. Ainsi, le texte qui est noir \u00e0 l\u2019origine devient rouge au contact du curseur contr\u00f4l\u00e9 par l\u2019internaute. Cette notion de contr\u00f4le de l\u2019\u00e9nergie est tr\u00e8s importante pour Gaz M\u00e9tro puisque le gaz naturel a pendant longtemps \u00e9t\u00e9 consid\u00e9r\u00e9 comme une source d\u2019\u00e9nergie plus instable et dangereuse.","thumbnailUrl":"https:\/\/i.vimeocdn.com\/video\/86169983-a0b201b486b8b1e53c4e0a561ec92e3d72353f6ad3744e1dbcdef1c75ccb9c59-d_640?region=us","uploadDate":"2008-12-15T11:17:12+00:00","duration":"P0DT0H0M40S"}],"about":["Marketing Web"],"wordCount":102},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2009","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"06","item":"https:\/\/www.manuristrategies.com\/blog\/\/2009\/\/01\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Cr\u00e9ativit\u00e9 m\u00e9dia pour Gaz M\u00e9tro","item":"https:\/\/www.manuristrategies.com\/blog\/2009\/01\/06\/creativite-media-pour-gaz-metro\/#breadcrumbitem"}]}]