[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2008\/05\/07\/cyberpresse-sur-facebook\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2008\/05\/07\/cyberpresse-sur-facebook\/","headline":"Cyberpresse et Journalmetro.com sur Facebook","name":"Cyberpresse et Journalmetro.com sur Facebook","description":"Ma d\u00e9couverte n’a rien de tr\u00e8s extraordinaire, mais j’ai surpris Cyberpresse.ca et JournalMetro.com \u00e0 faire la promotion de leurs sites via les Social Ads de Facebook. Pour ceux qui ne savent pas encore ce que sont les Social Ads de Facebook, je vous r\u00e9f\u00e8re \u00e0 mon billet \u00e0 ce sujet en mars 2008. Les social ads n\u2019ont rien de tr\u00e8s soci\u00e9tales en soit. Ce sont des publicit\u00e9s que vous cr\u00e9ez sur mesure en int\u00e9grant une photo et un petit texte publicitaire. Il vous est possible de cibler la r\u00e9gion, l\u2019\u00e2ge, sexe, int\u00e9r\u00eats, pr\u00e9f\u00e9rences politiques, etc.. Les m\u00e9thodes d\u2019achat sont similaires \u00e0 Google Adwords, vous pouvez payer par clic (ench\u00e8res) ou par CPM (ench\u00e8res). Vos pubs n\u2019appara\u00eetront que sur le r\u00e9seau Facebook, sur les profils correspondants \u00e0 vos crit\u00e8res de s\u00e9lection","datePublished":"2008-05-07","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2008\/05\/07\/cyberpresse-sur-facebook\/","about":["Marketing Web"],"wordCount":155},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2008","item":"https:\/\/www.manuristrategies.com\/blog\/\/2008\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2008\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"07","item":"https:\/\/www.manuristrategies.com\/blog\/\/2008\/\/05\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Cyberpresse et Journalmetro.com sur Facebook","item":"https:\/\/www.manuristrategies.com\/blog\/2008\/05\/07\/cyberpresse-sur-facebook\/#breadcrumbitem"}]}]