[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2008\/02\/13\/cpm-canada-vs-usa\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2008\/02\/13\/cpm-canada-vs-usa\/","headline":"CPM Canada v.s. USA","name":"CPM Canada v.s. USA","description":"On me demandait dernièrement où en était rendu le CPM (coût par mille) des bannières aux États-Unis, en comparaison au Canada. Ne soyez pas trop outrés en voyant ces chiffres. Le coût par mille canadien se situe encore autour de 20-23$ tandis que celui des États-Unis tourne en moyenne autour de 5$. Cette différence est principalement causée par l’inventaire disponible, les conditions du marché et la loi de base de l’offre et la demande. Canada* Etats-Unis * Source:  Internet Advertising Bureau of Canada Si vous êtes toujours outrés par le CPM canadien ou encore celui que vous payez actuellement, je vous propose de lire mon billet sur les 11 facons de reduire votre CPM.","datePublished":"2008-02-13","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2008\/02\/13\/cpm-canada-vs-usa\/","about":["Non cat\u00e9goris\u00e9"],"wordCount":123},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2008","item":"https:\/\/www.manuristrategies.com\/blog\/\/2008\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.manuristrategies.com\/blog\/\/2008\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"13","item":"https:\/\/www.manuristrategies.com\/blog\/\/2008\/\/02\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"CPM Canada v.s. USA","item":"https:\/\/www.manuristrategies.com\/blog\/2008\/02\/13\/cpm-canada-vs-usa\/#breadcrumbitem"}]}]