[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/17\/mesures-les-plus-observees\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/17\/mesures-les-plus-observees\/","headline":"Le taux de clics serait la mesure la plus observ\u00e9e par les gestionnaires marketing","name":"Le taux de clics serait la mesure la plus observ\u00e9e par les gestionnaires marketing","description":"C’est un tableau qui a retenu mon attention aujourd’hui. Selon une \u00e9tude rapport\u00e9e par eMarketer et conduite par Penton M\u00e9dia Custom Research,\u00a0 Voici les m\u00e9triques les plus observ\u00e9es de la part des gestionnaires marketing web aux \u00c9tats-Unis. Plusieurs \u00e9l\u00e9ments m’\u00e9tonnent dans ce sondage. Le fait que le taux de clics soit LA mesure la plus observ\u00e9e, que le ROI (Retour sur Investissement) soit rel\u00e9gu\u00e9 \u00e0 la 6e position et surtout que le niveau\/dur\u00e9e d’engagement ne soit observ\u00e9e que par 1 gestionnaire sur 10. Qu’en pensez-vous ? \u00cates-vous d’accord avec ce classement, des choses vous suprennent ? \u00a0","datePublished":"2007-10-17","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/17\/mesures-les-plus-observees\/","about":["Marketing Web"],"wordCount":113},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"17","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/10\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Le taux de clics serait la mesure la plus observ\u00e9e par les gestionnaires marketing","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/17\/mesures-les-plus-observees\/#breadcrumbitem"}]}]