[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/16\/performance-emailing-selon-jour-denvoi\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/16\/performance-emailing-selon-jour-denvoi\/","headline":"Performance du e-mailing selon le jour d’envoi","name":"Performance du e-mailing selon le jour d’envoi","description":"Un article dans le journal Les Affaires attire mon attention, du moins en partie. La s\u00e9lection de la journ\u00e9e \u00e0 laquelle vous envoyez votre infocourriel est tr\u00e8s importante. Pour appuyer ce choix, une firme de recherche en marketing interactif, eROI Research, s\u2019est r\u00e9cemment pench\u00e9e sur la performance g\u00e9n\u00e9rale du e-mailing selon le jour d’envoi. En voici les principaux r\u00e9sultats : Lundi\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux d\u2019ouverture = 26%\u00a0\u00a0\u00a0\u00a0\u00a0 Taux de clics = 4% Mardi\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux d\u2019ouverture = 23%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux de clics = 3% Mercredi Taux d\u2019ouverture = 27%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux de clics = 5% Jeudi\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux d\u2019ouverture = 26%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux de clics = 5% Vendredi Taux d\u2019ouverture = 23%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux de clics = 4% Samedi\u00a0\u00a0 Taux d\u2019ouverture = 12%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taux de clics = 2% Dimanche Taux d\u2019ouverture = 14% Taux de clics = 2% Note : les messages ont \u00e9t\u00e9 envoy\u00e9s principalement entre 11h et 16h. \u00a0 Que pensez-vous des r\u00e9sultats ? En avez-vous de similaires ?","datePublished":"2007-10-16","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/16\/performance-emailing-selon-jour-denvoi\/","about":["Marketing Web"],"wordCount":139},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"16","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/10\/\/16\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Performance du e-mailing selon le jour d’envoi","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/16\/performance-emailing-selon-jour-denvoi\/#breadcrumbitem"}]}]