[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/12\/starpm-is-dead\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/12\/starpm-is-dead\/","headline":"Le Toronto Star d\u00e9laisse son \u00e9dition P.M. au profit du t\u00e9l\u00e9phone mobile","name":"Le Toronto Star d\u00e9laisse son \u00e9dition P.M. au profit du t\u00e9l\u00e9phone mobile","description":"Selon un article Infopresse, le quotidien Toronto Star met fin \u00e0 l’envoi en apr\u00e8s-midi de son condens\u00e9 des nouvelles importantes de la journ\u00e9e en version PDF pour miser sur la diffusion par t\u00e9l\u00e9phone mobile. La pari avait \u00e9t\u00e9 prit, j’\u00e9tais parmi les sceptiques. Tel que je mentionnais un dans billet pr\u00e9c\u00e9dent (30 ao\u00fbt 2006), d\u2019un point de vue strat\u00e9gique, je comprends que le Star d\u00e9sire satisfaire un besoin grandement exprim\u00e9 par ses lecteurs, soit d\u2019obtenir les nouvelles \u00e0 jour, facilement accessibles, portables, etc, mais doute que ce soit le moyen [le format] le plus efficace pour eux. Cela risque d\u2019int\u00e9resser davantage leurs lecteurs en fr\u00e9quents d\u00e9placements. Ils devront donc s\u2019attendre \u00e0 comp\u00e9titioner les autres m\u00e9dias mobiles \u00e9mergeants soit la t\u00e9l\u00e9 via cellulaire, le BBTV, podcasts et vodcasts. Dor\u00e9navant, les derni\u00e8res nouvelles seront donc disponibles sur le nouveau service mobile. Le Toronto Star proposera les manchettes du jour en passant par les activit\u00e9s culturelles et la m\u00e9t\u00e9o. \u00ab\u00a0Nous comptons l’enrichir consid\u00e9rablement au cours des prochains mois, indique Fred Kuntz. On y ajoutera du sport, des nouvelles sur la circulation, etc.\u00a0\u00bb Il aurait \u00e9t\u00e9 plus sage de passer directement au service mobile, mais le service initial avait tout de m\u00eame attir\u00e9 17 000 personnes, dont environ le tiers t\u00e9l\u00e9chargeait la newsletter, le reste consultant le document \u00e0 l’\u00e9cran. \u00a0 Vous en pensez-quoi ? \u00a0","datePublished":"2007-10-12","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/12\/starpm-is-dead\/","about":["Marketing Web"],"wordCount":247},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"12","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/10\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Le Toronto Star d\u00e9laisse son \u00e9dition P.M. au profit du t\u00e9l\u00e9phone mobile","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/10\/12\/starpm-is-dead\/#breadcrumbitem"}]}]