[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/23\/ford-maitre-intrusivite-publicitaire-part2\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/23\/ford-maitre-intrusivite-publicitaire-part2\/","headline":"Ford &#8211; Ma\u00eetre de l\u2019intrusivit\u00e9 publicitaire (part 2)","name":"Ford &#8211; Ma\u00eetre de l\u2019intrusivit\u00e9 publicitaire (part 2)","description":"En janvier de cette ann\u00e9e je relatais dans un billet que certaines campagnes publicitaires passaient inaper\u00e7ues, d\u2019autres sont plaisantes ou encore d\u00e9sagr\u00e9ables, voire m\u00eame intrusives. Les campagnes web\u00a0de Ford\u00a0ne cessent de faire preuve d&rsquo;intrusivit\u00e9 d\u00e9sagr\u00e9able et inutile et manquent, \u00e0 mon avis, de respect envers les internautes. D&rsquo;abord celles de\u00a0novembre 2006 et de janvier 2007: Description dans billet pr\u00e9c\u00e9dent \u00a0 \u00a0 \u00a0Et maintenant celle-ci, faisant la promotion de la Ford Escape: \u00a0 Description de la publicit\u00e9 Accessible via Seriesplus.com et Canalvie.com. Utilisation d&rsquo;un DHTML\/Voken (publicit\u00e9 flottante), avec sons sur activation automatique sans approbation de l&rsquo;usager. Je comprends les motivations d&rsquo;impact publicitaire, je comprends aussi que l&rsquo;univers automobile soit tr\u00e8s agressif compte tenu de tout le bruit publicitaire dans cette cat\u00e9gorie, mais pourquoi faire preuve d&rsquo;autant d&rsquo;intrusivit\u00e9 ? Apr\u00e8s on se demande pourquoi pr\u00e8s de 80% des internautes trouvent la publicit\u00e9 sur Internet envahissante!","datePublished":"2007-05-23","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/23\/ford-maitre-intrusivite-publicitaire-part2\/","about":["Non cat\u00e9goris\u00e9"],"wordCount":171},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"23","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/05\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Ford &#8211; Ma\u00eetre de l\u2019intrusivit\u00e9 publicitaire (part 2)","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/23\/ford-maitre-intrusivite-publicitaire-part2\/#breadcrumbitem"}]}]