[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/22\/seulement-48-des-ententes-publicitaires-web-sont-au-cpm\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/22\/seulement-48-des-ententes-publicitaires-web-sont-au-cpm\/","headline":"Seulement 48% des ententes publicitaires web sont au CPM","name":"Seulement 48% des ententes publicitaires web sont au CPM","description":"Intrigu\u00e9 par les questions soulev\u00e9es par Mathieu Bernatchez dans un billet pr\u00e9c\u00e9dent et aid\u00e9 par les donn\u00e9es d\u00e9nich\u00e9es par Samuel Parent, il semblerait que seulement 48% des ententes publicitaires Internet se transigent au CPM. Selon une \u00e9tude du IAB et PWC pour le march\u00e9 des U.S., la seconde moiti\u00e9 des revenus publicitaires  seraient g\u00e9n\u00e9r\u00e9s par des ententes \u00e0 la performance, soit des ententes au co\u00fbt par clics et\/ou co\u00fbt par acquisition. Je n\u2019ai trouv\u00e9 aucune donn\u00e9e semblable pour le Canada, mais mon feeling est que les ententes au CPM sont plus importantes chez nous. Qu’en pensez-vous ? \u00cates-vous surpris ? Honn\u00eatement, je m’attendais \u00e0 du 70%-30%.","datePublished":"2007-05-22","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/22\/seulement-48-des-ententes-publicitaires-web-sont-au-cpm\/","about":["Marketing Web"],"wordCount":126},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"22","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/05\/\/22\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Seulement 48% des ententes publicitaires web sont au CPM","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/22\/seulement-48-des-ententes-publicitaires-web-sont-au-cpm\/#breadcrumbitem"}]}]