[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/04\/ca-va-brasser-chez-transcontinental-web\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/04\/ca-va-brasser-chez-transcontinental-web\/","headline":"Ca va brasser chez Transcontinental Web","name":"Ca va brasser chez Transcontinental Web","description":"Guillaume Brunet (ex- TD Meloche Monnex, Adviso Conseil) vient d’accepter le poste de conseiller principal en marketing, m\u00e9dias num\u00e9riques chez M\u00e9dias Transcontinental. Connaissant Guillaume, \u00e7a va brasser chez Transcontinental. Guillaume est un gars allum\u00e9 comme il s’en fait peu. Dans cette p\u00e9riode mouvement\u00e9 d’acquisitions et de consolidations du march\u00e9 Web, je crois que l’entreprise est entre bonnes mains avec lui. Il sera en charge de: D\u00e9velopper et ex\u00e9cuter les strat\u00e9gies de marketing appropri\u00e9es pour appuyer les initiatives d\u2019acquisition, de r\u00e9tention, d\u2019expansion et de fid\u00e9lisation des client\u00e8les cibl\u00e9es dans le but d\u2019augmenter le trafic; Collaborer au d\u00e9veloppement et ex\u00e9cuter les strat\u00e9gies de marketing appropri\u00e9es pour appuyer le d\u00e9veloppement des ventes; Cr\u00e9er les plans de marketing annuels, les r\u00e9aliser et en \u00e9valuer le rendement sur l\u2019investissement en fonction des ventes et de l\u2019\u00e9volution des march\u00e9s; Mettre en place une vigie de march\u00e9 (test de performance et analyse de la concurrence); D\u00e9velopper des outils de commercialisation et former les \u00e9quipes de ventes \u00e0 leur utilisation afin de favoriser la croissance des ventes; \u00c9laborer des crit\u00e8res d\u2019\u00e9valuation des actions marketing, analyser les r\u00e9sultats et effectuer des recommandations appropri\u00e9es; User de cr\u00e9ativit\u00e9 et d\u2019innovation afin de promouvoir l\u2019ensemble des produits. Guillaume, si tu cherches une agence … tu penseras \u00e0 moi \ud83d\ude42 Je peux t’\u00e9pauler dans tes objectifs.","datePublished":"2007-05-04","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/04\/ca-va-brasser-chez-transcontinental-web\/","about":["Non cat\u00e9goris\u00e9"],"wordCount":255},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"04","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/05\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Ca va brasser chez Transcontinental Web","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/05\/04\/ca-va-brasser-chez-transcontinental-web\/#breadcrumbitem"}]}]