[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/24\/liab-critique-comscore-et-nielsen\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/24\/liab-critique-comscore-et-nielsen\/","headline":"L’IAB critique comScore et Nielsen","name":"L’IAB critique comScore et Nielsen","description":"Tel que lu dans InfoPresse, l’IAB conteste les m\u00e9thodes de mesure de fr\u00e9quentation des sites Web utilis\u00e9es par comScore et Nielsen\/\/NetRatings. Selon Randall Rothenberg, le grand patron de IAB, elles sont \u00e0 \u00ab\u00a0archa\u00efques\u00a0\u00bb et refl\u00e8tent mal la r\u00e9alit\u00e9. Qu’en pensez-vous ? Quant \u00e0 moi, je crois qu’aucun outil n’est parfait. Celui de comScore poss\u00e8de ses faiblesses mais est le seul outil de sa cat\u00e9gorie disponible au Canada. R\u00e9\u00e9valuer la m\u00e9thode, oui pourquoi pas. Mais je crois que ce que ces entreprises ont r\u00e9ellement de besoin est de la comp\u00e9tition dans leur secteur. Sans \u00e7a, pourquoi investiraient-elles dans leur technologie ?","datePublished":"2007-04-24","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/24\/liab-critique-comscore-et-nielsen\/","about":["Marketing Web"],"wordCount":120},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"24","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/04\/\/24\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"L’IAB critique comScore et Nielsen","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/24\/liab-critique-comscore-et-nielsen\/#breadcrumbitem"}]}]