[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/22\/benchmarks-quebecois-des-bannieres-internet\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/22\/benchmarks-quebecois-des-bannieres-internet\/","headline":"Benchmarks Qu\u00e9b\u00e9cois des banni\u00e8res Internet","name":"Benchmarks Qu\u00e9b\u00e9cois des banni\u00e8res Internet","description":"Chacun de nous utilise r\u00e9guli\u00e8rement des benchmarks d\u2019industrie pour mesurer l\u2019efficacit\u00e9 de ses campagnes Internet. Rapidement se posent 2 difficult\u00e9s\u00a0: 1) Aucune donn\u00e9e locale disponible 2) Les derniers benchmarks fiables proviennent de DoubleClick Q1 2004 Bref, je crois que nous sommes tous d\u2019accord pour concentrer nos efforts sur l\u2019actualisation de ces donn\u00e9es selon notre r\u00e9alit\u00e9 Qu\u00e9b\u00e9coise et Canadienne. Ma question, si nous lancions une \u00e9tude \u00e0 ce sujet, quels seraient les 5 donn\u00e9es prioritaires que vous aimeriez actualiser et \u00e0 quelle fr\u00e9quence aimeriez-vous r\u00e9alistiquement que ces donn\u00e9es soient mises \u00e0 jour ? Quelques donn\u00e9es type\u00a0: Taux de clics des banni\u00e8res Rich Media Taux de clics des banni\u00e8res GIFs\/JPGs Taux d\u2019interaction des banni\u00e8res Rich Media Taux d\u2019interaction des banni\u00e8res GIFs\/JPGs Taux de view-through Taux de clics par format (728×90, 300×250, 468×60, 120×600, etc) Taux de clics par positionnement (Haut de page, Bas de page, article, etc) Taux de clics par type d\u2019achat (ciblage section, RoS, RoN, etc) Autres Suite \u00e0\u00a0ce billet, voici de nouveaux ajouts propos\u00e9s\u00a0par les lecteurs:\u00a0 Nouvelles suggestions : Taux d\u2019expansion des banni\u00e8res extensibles Taux de conversion par industrie Co\u00fbt par clic Co\u00fbt par conversion Click to view Nouvelles suggestions pour SEM Taux de clics Taux de conversion Co\u00fbt par clic Nouvelles suggestions Email Marketing Taux de livraison Taux d\u2019ouverture Taux de clics","datePublished":"2007-04-22","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/22\/benchmarks-quebecois-des-bannieres-internet\/","about":["Marketing Web"],"wordCount":234},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"22","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/04\/\/22\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Benchmarks Qu\u00e9b\u00e9cois des banni\u00e8res Internet","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/04\/22\/benchmarks-quebecois-des-bannieres-internet\/#breadcrumbitem"}]}]