[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2007\/02\/08\/un-nouveau-mdia-numrique-en-entreprise\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2007\/02\/08\/un-nouveau-mdia-numrique-en-entreprise\/","headline":"Un nouveau m&eacute;dia num&eacute;rique&#8230; en entreprise !","name":"Un nouveau m&eacute;dia num&eacute;rique&#8230; en entreprise !","description":"Certains m\u00e9dias se disent de masses et d&rsquo;autres se disent tr\u00e8s cibl\u00e9s. Derni\u00e8rement se lan\u00e7ait un m\u00e9dia num\u00e9rique micro-cibl\u00e9, celui de T!TV. T!TV&nbsp;est&nbsp;le r\u00e9seau de t\u00e9l\u00e9vision de Touch\u00e9!Phd, une agence de publicit\u00e9 \u00e0 Montr\u00e9al (je sp\u00e9cifie pour mes nouveaux cousins Fran\u00e7ais). Essentiellement, ce sont des \u00e9crans g\u00e9ants dispos\u00e9s \u00e0 divers endroits dans l&rsquo;environnement&nbsp;de l&rsquo;entreprise et diffusant du contenu vid\u00e9o en continu.&nbsp;Je vous invite \u00e0 lire l&rsquo;article complet. Cette semaine, Touch\u00e9!Phd&nbsp;annon\u00e7ait qu&rsquo;ils venaient de signer leur premier annonceur, Astral M\u00e9dia Affichage. \u00ab\u00a0Pour un co\u00fbt minime, on s&rsquo;assure d&rsquo;une visibilit\u00e9 surprenante, et int\u00e9gr\u00e9e de mani\u00e8re non-intrusive aupr\u00e8s d&rsquo;un groupe de strat\u00e8ges m\u00e9dias en pleine p\u00e9riode intense de planification\u00a0\u00bb, selon l&rsquo;auteur du billet, Dany Lavoie. Une image amusante m&rsquo;est venue en t\u00eate aujourd&rsquo;hui. Si ce type de m\u00e9dias micro-cibl\u00e9s prolif\u00e8re, voyez-vous l&rsquo;\u00e9mergence d&rsquo;une \u00e9ventuelle agence de repr\u00e9sentation de r\u00e9seau de \u00ab\u00a0t\u00e9l\u00e9vision\u00a0\u00bb interentreprises ?","datePublished":"2007-02-08","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2007\/02\/08\/un-nouveau-mdia-numrique-en-entreprise\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=xaiuuAsbWug#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=xaiuuAsbWug","name":"Lancement de t!TV","description":"Lancement de Touch\u00e9!TV","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/xaiuuAsbWug\/default.jpg","https:\/\/i.ytimg.com\/vi\/xaiuuAsbWug\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/xaiuuAsbWug\/hqdefault.jpg"],"uploadDate":"2007-02-07T17:37:21+00:00","duration":"PT1M23S","embedUrl":"https:\/\/www.youtube.com\/embed\/xaiuuAsbWug","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCpFiO-P6Qwegg1wrf1EygqQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCpFiO-P6Qwegg1wrf1EygqQ","name":"c0ffeecup","description":"","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_m0YTLqHyEiIRglg9j4xgRqUfe-2vcTeLQzCyPFNhxmOg=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=xaiuuAsbWug#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=xaiuuAsbWug#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=xaiuuAsbWug&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=xaiuuAsbWug#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":766}]]},"about":["Marketing Web"],"wordCount":210},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2007","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"08","item":"https:\/\/www.manuristrategies.com\/blog\/\/2007\/\/02\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Un nouveau m&eacute;dia num&eacute;rique&#8230; en entreprise !","item":"https:\/\/www.manuristrategies.com\/blog\/2007\/02\/08\/un-nouveau-mdia-numrique-en-entreprise\/#breadcrumbitem"}]}]