[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2006\/10\/30\/bigger-is-not-always-better\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2006\/10\/30\/bigger-is-not-always-better\/","headline":"Bigger is not always better","name":"Bigger is not always better","description":"Je me rappelle de r\u00e9centes conf\u00e9rences IAB qui, lorsqu’on parlait de l’efficacit\u00e9 des formats publicitaires, r\u00e9sumaient la chose ainsi:  Bigger is Better.  Meilleur pour la marque, le taux de rappel, la compr\u00e9hension de l’offre, etc. \u00c0 travers le temps, j’ai r\u00e9alis\u00e9 que plus gros ne voulait pas n\u00e9cessairement dire meilleure efficacit\u00e9.  \u00c7a d\u00e9pend des objectifs de d\u00e9part. Je r\u00e9alise souvent que les plus petits formats tels que les boutons et les liens texte sont moins cher que les gros formats (leaderboards, bigbox, billboards) et cliquent plus lorsque bien plac\u00e9s. C’est du cas par cas, mais voici un bon exemple de comment exploiter un petit format qui peut accomplir de belles choses. Cliquez sur l’image:","datePublished":"2006-10-30","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2006\/10\/30\/bigger-is-not-always-better\/","about":["Marketing Web"],"wordCount":140},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2006","item":"https:\/\/www.manuristrategies.com\/blog\/\/2006\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.manuristrategies.com\/blog\/\/2006\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"30","item":"https:\/\/www.manuristrategies.com\/blog\/\/2006\/\/10\/\/30\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"Bigger is not always better","item":"https:\/\/www.manuristrategies.com\/blog\/2006\/10\/30\/bigger-is-not-always-better\/#breadcrumbitem"}]}]