[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.manuristrategies.com\/blog\/2006\/09\/28\/quand-les-serveurs-publicitaires-intelligents\/#BlogPosting","mainEntityOfPage":"https:\/\/www.manuristrategies.com\/blog\/2006\/09\/28\/quand-les-serveurs-publicitaires-intelligents\/","headline":"&Agrave; quand les serveurs publicitaires intelligents ?","name":"&Agrave; quand les serveurs publicitaires intelligents ?","description":"Pour ceux qui sont familiers avec AdWords, je me demande \u00e0 quand les serveurs publicitaires intelligents int\u00e9grant des mots-cl\u00e9s n\u00e9gatifs ? Une publicit\u00e9 de type bandeau est g\u00e9n\u00e9ralement dispos\u00e9e autour d&rsquo;un contenu \u00e9ditorial. Que ce soit sur Cyberpresse, Canoe, Sympatico-MSN, l&rsquo;annonceur n&rsquo;est pas en contr\u00f4le du contenu qui se retrouvera autour de sa publicit\u00e9. Dans le monde traditionnel, \u00e7a peut donner: Dans le monde digital, \u00e7a peut aussi donner: Je r\u00eave d&rsquo;une fonctionnalit\u00e9 ou d&rsquo;un service offert par l&rsquo;\u00e9diteur Web qui emp\u00eache une pub d&rsquo;appara\u00eetre si le contenu de la page pourrait \u00eatre dommageable pour l&rsquo;annonceur. Un&nbsp; \u00e9diteur imprim\u00e9 averti proc\u00e8de manuellement&nbsp;\u00e0 ce \u00ab\u00a0disaster check\u00a0\u00bb, mais pourrait-on automatiser ce processus sur le Web ?","datePublished":"2006-09-28","dateModified":"2025-05-23","author":{"@type":"Person","@id":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/#Person","name":"Manuri Strat\u00e9gies | Yannick Manuri","url":"https:\/\/www.manuristrategies.com\/blog\/author\/yannickmanurimedia-com\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff96bfccbfee82ace16f1445c10bf5c7b48abd14370162c116e78416b69f8c84?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Manuri Strat\u00e9gies | Yannick Manuri","logo":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2022\/12\/manuri_logo_250x250.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","url":"https:\/\/www.manuristrategies.com\/wp-content\/uploads\/2023\/02\/manuri-featured-image.png","height":619,"width":1100},"url":"https:\/\/www.manuristrategies.com\/blog\/2006\/09\/28\/quand-les-serveurs-publicitaires-intelligents\/","about":["Marketing Web"],"wordCount":140},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.manuristrategies.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2006","item":"https:\/\/www.manuristrategies.com\/blog\/\/2006\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.manuristrategies.com\/blog\/\/2006\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"28","item":"https:\/\/www.manuristrategies.com\/blog\/\/2006\/\/09\/\/28\/#breadcrumbitem"},{"@type":"ListItem","position":5,"name":"&Agrave; quand les serveurs publicitaires intelligents ?","item":"https:\/\/www.manuristrategies.com\/blog\/2006\/09\/28\/quand-les-serveurs-publicitaires-intelligents\/#breadcrumbitem"}]}]